Sign of the Arrow


Established in 1966 by the Saint Louis Alumnae Club of Pi Beta Phi to provide philanthropic support to the community,  Sign of the Arrow  is St. Louis' premiere needlepoint and gift shop. The shop is staffed by 100+ Pi Phi alumnae and community volunteers who give 19,000+ hours annually; all proceeds benefit local charities. Since its beginning in 1966, Sign of the Arrow has donated more than $3.5 million to charitable causes and has supported the educational programs of Pi Beta Phi. 

How can I become a SOA volunteer?
Please email us at and provide your name and phone number. Our current Vice President of Volunteers will contact you. We love our volunteers and offer a shopping discount for those working at least 2 times per month! 

2014-SOA Purple Door
Sign of the Arrow moved in 2014!

Please join us in our NEW, expanded shop location at 9814 Clayton Road, just stitches away from our previous location (just 1 block west of the old shop). Look for the PURPLE door!

Phone: (314) 994-0606
Store Hours: Monday-Saturday, 9:30 am to 5:00 pm. 

Click HERE to join the SOA email List.