Refining our value and strengthening our brand

During Convention 2025, Pi Beta Phi unveiled a bold new step in telling our story. Over the past two years, we’ve been on a mission to better understand what makes Pi Phi shine—from the way our members describe sisterhood, to how our values show up in action, to what sets us apart in the hearts of our members. The result? A refreshed brand narrative that is distinctly Pi Phi—and designed to connect with today’s members, tomorrow’s leaders, and generations to come.

Listening to Our Members

This brand evolution was not developed in a boardroom. It was built from the voices of Pi Phis everywhere. Thousands of members participated in surveys and focus groups. Collegians and alumnae across all age groups shared what Pi Phi means to them. We asked powerful questions like: “When do you feel most like a Pi Phi?” and “How do you want others to see our sisterhood?” These conversations surfaced deep common ground—shared beliefs about connection, kindness, leadership and lifelong impact.

The Brand Anthem: Capturing Our Spirit

At Convention, we debuted a new brand anthem video that brings this spirit to life. It doesn’t introduce a tagline or slogan—it tells a story.

What’s Next for the Pi Phi Brand

Over the next 12-18 months, you’ll begin to see updated visuals and language that reflect our modern sisterhood; refined messaging pillars to help us communicate more clearly and consistently; more intentional storytelling in The Arrow, on social media, and in recruitment materials; and, enhanced celebration of alumnae—highlighting their lifelong role in our story. 

This evolution is grounded in who we’ve always been—but it’s presented in a way that’s authentic, inviting, and inspiring to the next generation.

Why It Matters

Our brand is how the world sees Pi Phi. But more importantly, it’s how we see ourselves. When we speak with one voice, guided by shared values and a clear vision, we increase our ability to recruit, retain and engage. 

We are Pi Beta Phi—forever friends who lead and light the way. 

That message isn’t new. It’s just clearer than ever before.


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Pi Phi By the Numbers

More than 150 years ago, 12 courageous young women at Monmouth College came together to form a new organization grounded in the values of Integrity, Lifelong Commitment, Honor & Respect, Personal & Intellectual Growth, Philanthropic Service to Others and Sincere Friendship. Learn more about Pi Beta Phi with some fast facts about our sisterhood.

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